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CPR Launches 21st Century Corporate ADR Pledge at Annual CPR Meeting in San Diego

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MEDIA ALERT                

Media Contact:
Wendi Chason

Fortune 500 Elites sign pledge to create sustainable dispute resolution management systems to reduce costs and boost global competitive edge.

New York, NY, January 22, 2013 – The International Institute for Conflict Prevention & Resolution (CPR) publically announced the 21st Century Corporate ADR Pledge at its Annual Meeting in San Diego, Jan. 17 – 19.  The 21st Century Pledge provides for signatories “to commit its resources to manage and resolve disputes through negotiation, mediation and other ADR processes when appropriate, with a view to establishing and practicing global, sustainable dispute management and resolution processes.”The first “Founding Signatories”– the first 25 companies to sign the Pledge – include AEGIS Insurance Services, Inc.; Akzo Nobel N.V.; Amgen Inc.; BP;ConocoPhillips; Danaher Corporation; DuPont; Fluor Corporation; FMC Technologies; General Electric; GlaxoSmithKline; IBM Corporation; Johnson &Johnson; Microsoft Corporation; Northeast Utilities; PepsiCo, Inc; Pfizer Inc; Royal Dutch Shell plc; Teradata Corporation; and Walgreen Company.

The 21st Century Corporate ADR Pledge does not replace the original CPR Corporate Policy Statement for Alternatives to Litigation, which has more than 4,000 operating companies as signatories.Instead, the two exist in tandem. The 21st Century Pledge seeks to change the way the world resolves conflict by moving away from case-by-case resolution towards a sustainable system-based process for greater efficiency and improved quality.

“The original Pledge was a commitment in the context of an individual dispute, an agreement by both parties to consider alternatives to litigation when a dispute arose between them. The 21st Century Corporate ADR Pledge is something very different because it says it’s not about each individual case, it’s about a broader approach,” said Kathy Bryan, President and CEO of CPR. “The new Pledge commits companies to approach dispute resolution in a new way, by implementing a systemic approach.”

“The 21st Century Corporate ADR Pledge ushers in a new era for ADR and revolutionizes the culture of litigation that has hampered Corporate America,” said Hon. William H. Webster, Chair, CPR Board of Directors. “If the majority of our businesses and their leaders pledge to pursue the policies and practices we propose and adopt an integrated conflict resolution program, collectively,we can significantly reduce the time and financial burdens associated with litigation, more effectively bolster our position among the global business elite and, ultimately, evolve to become a culture of conflict prevention and resolution.”

At CPR’s Annual Meeting, several Founding Signatory companies, all members of Fortune 500’s elite, presented their views on the benefits of a systemic approach to conflict resolution in a short video:

“We are in such a litigious society, where more and more disputes are escalating into full-fledged litigation. We have to consider alternatives. We owe it to our business colleagues to find measures for reaching disputes quickly and with cost-saving measures.”

—Malini Moorthy
Vice President and Assistant
General Counsel
Pfizer, Inc.

“The Pledge is a reminder to us that sometimes you just need to step back and take a simple, common sense approach to conflict resolution.”

—Patricia Kim
Chief Counsel, Labor
and Employment
Danaher Corporation
“The Pledge is really a statement of the philosophy of Fluor when it comes to conflict management. It is a statement that we are always willing to engage in negotiation, mediation, and arbitration, if necessary, to resolve commercial disputes. And we are willing to do that, not because we are not confident in our position, but because it makes good business sense.”
— Carlos Hernandez
Senior Vice President,
Chief Legal Officer of
Fluor Corporation

“The 21st Century Pledge brings a new insight into thinking about conflict resolution by bringing a more systemic look across the entirety of a potential dispute.”
— Robert Weber
Senior Vice President, Legal and
Regulatory Affairs
IBM Corporation
“The Pledge means a commitment to try to resolve disputes using less expensive and more effective means rather than traditional litigation.”
—Mary Beth Cantrell
Senior Associate
General Counsel

More information about the 21st Century Pledge can be found at

About CPR:
CPR is the only independent non-profit organization whose mission is to help global business and their lawyers resolve complex commercial disputes more cost effectively and efficiently. For over 30 years, the legal community has trusted CPR to deliver superior arbitrators and mediators and innovative solutions to business conflict. CPR’s membership comprises an elite group of ADR trailblazers, including executives and legal counsel from the world’s most successful companies and global law firms, government liaisons, retired judges, highly-experienced neutrals, and leading academics. For more information on CPR, please visit

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