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Online Dispute Resolution and E-Commerce in the Transnational Context

Online Dispute Resolution and E-Commerce in the Transnational Context

Friday, October 20, 2023
9:30 AM - 11:30 AM (E. South America Standard Time)

Zoom Link (Virtual Attendees)

Event Details

Online Dispute Resolution and E-Commerce in the Transnational Context

(Online Dispute Resolution e E-Commerce no contexto transnacional)

This is a free hybrid event, open to the public with advanced registration. Attendees can either join in person at TozziniFreire Advogados, R. Borgas Lagoa, 1328 - Vila Clementino, São Paulo - SP, 04038-004, Brazil; or may attend virtually by remote videoconference link that will be sent in advance of the program. 

Program Information

The CPR Institute is pleased to present this program organized by CPR's Brazilian Advisory Board, together with University of São Paulo and the United Nations Commission on International Trade Law (UNCITRAL) as part of UNCITRAL LAC Days and São Paulo Arbitration Week, generously hosted by TozziniFreire.

The panel will be moderated by Carolina Hannud, an expert in dispute system design, and featuring speakers from the technology sector as well as practicing neutrals and dispute resolution professors. 

We aim to bring the legal and legal operations community together - students, professors, professionals - as well as spark knowledge and interest in ODR and dispute resolution and prevention. This event will be an opportunity to share knowledge, insights, experiences and tools on all spectrum of methodologies, cases and technologies for and in ODR in both e-commerce and/or transnational contexts and relationships. 

Agenda and Speakers

9:00 am 

Arrival and check-in registration 

9:30 am- Start of Program

Welcome Remarks by CPR Brazilian Advisory Board Co-Chairs

Welcome Remarks on behalf of UNCITRAL

  • Anna Joubin-Bret, Secretary of the United Nations Commission on International Trade Law (UNCITRAL) 

Program Remarks on behalf of University of São Paulo

10:00 am – Panel Discussion regarding the use of online dispute resolution to resolve e-commerce disputes in a transnational context


  • Carolina Hannud, Professor Law Schools of Fundação Getulio Vargas São Paulo and Rio de Janeiro, Mediator, Legal Designer, Dispute System Designer

 Panel speakers

  • Daniel Arbix, Director, Head of Legal at Google - Brazil
  • Sofia Kilmar, Technology Litigation Partner at TozziniFreire
  • Luisa Shinzato, Global Manager, Legal & Corporate Affairs, BEES | AB InBev
  • Diego Faleck, Mediator & Founder of Faleck & Associados
  • Juliana Krueger Pela, Professor at University of São Paulo Law School; Partner at Advocacia Krueger Pela

 11:00 am – Q&A

  • Questions by moderator Carolina Hannud
  • Questions from audience (in-person and virtual attendees)

Registration Options

You are invited to attend this panel discussion either in-person or by viewing it virtually via video link.

When registering, please select either the In-Person ticket or the Virtual ticket so we have an accurate count of in-person attendees.

Registration is free; attendees must be registered in advance of the program.

In-Person Location

The in-person location is the office of TozziniFreire Advogados in São Paulo.

The address is R. Borgas Lagoa, 1328 - Vila Clementino, São Paulo - SP, 04038-004, Brazil

Learn more about UNCITRAL Latin America Conference (LAC) 2023 Days:

The UNCITRAL Secretariat has announced that the fourth edition of UNCITRAL LAC Days will take place between 1st October and 15th December 2023.

UNCITRAL LAC Days bring together members of the academia, researchers, students, and private and public stakeholders with a passion for international trade law to share experiences and best practices in an academic forum. 

The theme for this edition, “Exploring the digital frontiers of cross-border trade” provides a timely discussion on how UNCITRAL’s existing framework on e-commerce and ongoing legislative work could support States in developing an enabling legal framework for cross-border trade in the digital economy.

Learn more about São Paulo Arbitration Week:

The São Paulo Arbitration Week (SPAW) is a collaborative event conceived as an organized calendar for law firms, universities, associations and institutions to promote events in a productive environment in benefit of the development of ADRs.

The event is an opportunity for the ever-growing arbitration community in São Paulo to discuss pressing issues and to exchange experiences with foreign practitioners.

São Paulo has experienced an unprecedented growth in ADRs. Friendly Courts, state-of-the-art infrastructure and a demanding market forged São Paulo as a natural hub for International Arbitration.

Therefore, and considering the wide range of events happening in October connected to the subject, SPAWs role is to facilitate and gather all the information concerning these events. An opportunity such as the São Paulo Arbitration Week could not be missed.

For More Information:

Knar Nahikian
Knar Nahikian
Director, International Initiatives CPR Institute